Tricky Ricky Ride & Music festival
Who We Are
The Tricky Ricky Ride & Music Festival is an annual two-part community event established in 2006. The event was founded by Douglas Shambley in memory of his brother, “Tricky” Ricky Shambley. For two decades, the ride has helped raise funds and awareness for children diagnosed with life-limiting illnesses and those who are medically fragile.
The day begins with the Tricky Ricky Ride, which departs from 3 Stooges Cycles in Elon, North Carolina. Riders travel throughout Alamance County and surrounding communities, with planned stops along the route before returning to the festival grounds on Shallowford Church Road in Elon.
At the conclusion of the ride, the event hosts the Rider’s Welcome; one of the most powerful and emotional moments of the day. Children who have received wishes, families, AuthoraCare staff, volunteers, and community members gather together to welcome the riders back as they arrive at the festival grounds. During this time, we honor children whose wishes have been granted, remember those who are no longer with us, and celebrate the families whose lives have been touched through Sam’s Wish Fund and Kids Path.
The mission of the Tricky Ricky Ride & Music Festival is to partner with the community to support Sam’s Wish Fund at Kids Path of AuthoraCare. Through fundraising and awareness, the event helps grant wishes and provide support for children diagnosed with serious, life-limiting illnesses and those who are medically fragile.
This effort also helps raise awareness about the important services provided by Kids Path of AuthoraCare, which offers medical care, grief support, and compassionate services for seriously ill children and their families.
Our mission
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Sponsorship opportunities begin at $200 and provide businesses with the opportunity to support a meaningful cause while gaining visibility within the community. One hundred percent of sponsorship contributions are directed to Sam’s Wish Fund and Kids Path to support wishes and medical services for children and families in need.
Our current focus is expanding corporate partnerships and growing fundraising events throughout the year to further support the mission.
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Funds are raised through a variety of community-driven efforts including:
• Corporate Sponsorships
• Live and Silent Auctions
• Raffles and 50/50 Drawings
• Event Merchandise and T-Shirt Sales
• Vendor and Food Sales
• Community Fundraising Events
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Community members and businesses can also support Sam’s Wish Fund throughout the year by participating in initiatives such as:
• Restaurant fundraising nights
• Sam’s Wish Fund Holiday Cheer program providing gifts and necessities for children and families
• Hosting an Angel Tree or collecting items for families in need
• Adopting a child or family during the holiday season
• Sponsoring community events such as the Sam’s Wish Fund Christmas Cruise-In and other family or music events
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Sponsors receive exposure through a variety of promotional channels including:
• Thousands of printed flyers distributed throughout the region
• Social media promotion
• Coverage in local media outlets and community publications
• Event promotions leading up to and following the Tricky Ricky Ride & Music Festival
• Local blogs and community newsletters
• AuthoraCare press releases and communications
Contact Information- For additional information about sponsorship or vendor opportunities, please contact:
Allison Nichols
919-482-8601
Doug Shambley
336-214-0414
